7 Best AI Proposal Generators in 2026 [Comparison List]
Explore how you can compare AI proposal generators, evaluate their features, and choose the right tool to create better proposals faster.
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Proposals are often where a promising deal either gains momentum or stalls. Sales teams must collect discovery notes, locate the right case studies, align pricing, tailor messaging to the buyer, route the draft for review, and format everything into a document.
AI helps with this workflow. The Wharton Human-AI Research report found that 64% of surveyed enterprises used generative AI for document and proposal editing or writing in 2025.
Although human review remains crucial for accuracy and personalization, AI proposal generators can speed up the process and automate repetitive steps.
Read on to learn more about the best AI proposal generators and find the best fit for your team’s needs and workflows.
How We Picked the Best AI Proposal Generators
We evaluated more than 20 AI proposal generation and proposal management platforms based on the following criteria:
- Contextual proposal drafting (30%): We assessed how well each tool uses client emails, CRM records, discovery notes, deal history, case studies, and previous winning proposals to create relevant, specific drafts. We looked at platforms that can suggest scope, timelines, pricing assumptions, and supporting proof points instead of producing generic templates.
- AI capabilities and workflow automation (20%): We evaluated whether the platform can generate proposals from prompts or existing business context, adapt content to different deal types, automate repetitive steps, and support RFP or questionnaire responses where relevant.
- Proposal management and collaboration (15%): We compared reusable content libraries, templates, version control, comments, approval workflows, and the ability for sales, delivery, legal, and leadership teams to collaborate before a proposal is sent.
- Integrations and data access (15%): We evaluated connections to CRMs, email, communication tools, document storage, e-signature platforms, and other business systems.
- Branding, presentation, and client experience (10%): We considered template flexibility, visual customization, interactive proposal formats, and the experience for the prospect receiving the proposal.
- Human oversight, security, and ease of adoption (10%): We evaluated permissions, approval steps, audit trails, data-handling safeguards, and ease of adoption within teams’ existing sales process.
7 Best AI Proposal Generators You Should Know About
| Best AI Proposal Generator | Best for | Not ideal for |
|---|---|---|
| Hops | Teams that want proposals and RFP responses drafted from real deal context, including prospect threads, CRM data, case studies, and previously won work | Teams that only need a standalone proposal template editor or basic drag-and-drop document builder |
| Cobl | Teams that want to generate tailored sales proposals from client and deal context | Organizations needing a full proposal lifecycle with approvals, e-signatures, and payment collection |
| Loopio | Teams that need formal RFP responses, security questionnaires, and enterprise proposal content management | Freelancers or small businesses that mainly send lightweight sales proposals |
| PandaDoc | Teams that need to create proposals and manage the full document lifecycle, including approvals and e-signatures | Teams seeking deep RFP-response management or highly interactive web-page proposals |
| Proposify | Teams that need branded sales proposals, content libraries, and engagement tracking | Small teams that only need occasional, simple one-off proposals |
| Qwilr | Teams that want to create interactive, web-based client proposals with strong visual presentation | Teams that need extensive RFP libraries, compliance workflows, or complex bid management |
| Dust | Teams that want to build custom proposal workflows using internal company knowledge and AI agents | Users who want an out-of-the-box proposal template and document-signing experience |
Full disclosure: This guide is published by Hops, which is also ranked first in the list. Our rankings reflect our own assessment and may not align with every business’s priorities. We are transparent about the strengths and limitations of each tool, including our own, and recommend trying several options before committing to one.
1. Hops
Score: 9.3/10
Hops is a collaborative AI workspace where people and an AI teammate work together on everyday business tasks.
The teammate works inside shared team spaces, using existing conversations, documents, tables, and connected apps to understand project context.
For example, Hops can generate an initial proposal using discovery notes, customer needs, pricing guidelines, and won proposals. The team can refine and collaborate on the draft in a shared document, with all edits tracked in the version history.Hops can connect with more than 2,000 apps, including CRM, communication, document, and project management tools, and works across sales, legal, marketing, and other departments.
Key Features
- RFPs and security questionnaires: The AI agent retrieves information from previous proposals and approved content, and drafts answers to RFPs and client questionnaires.
- Customer-specific presentations: Hops helps tailor sales decks using existing presentation materials and account information, while the team refines the messaging and approves the final presentation.
- Deal context and research: The AI agent collects and summarizes information from connected tools, including deal history and prospect research, so the team can evaluate the findings and select the information to include in the proposal.
- Pricing and deal checks: Hops compares prospect requirements against existing pricing rules and previous proposals, helping identify suitable pricing options and potential exceptions.
- Sales follow-up automation: The AI agent drafts follow-up messages using meeting notes, email conversations, and CRM information, and can help automate reminders.
Pricing
Hops offers a Free plan with access to nearly all key features and 5,000 AI teammate credits, as well as an Enterprise plan with custom pricing.
Small hops. Big leap.
Every drafted follow-up, every synced table, every brief that writes itself is one small hop. Together they change how the team moves.
Try Hops2. Cobl
Score: 9/10
Cobl is an AI proposal generator that creates tailored sales proposals using client details and deal context. It helps teams turn discovery information, requirements, and pricing inputs into a structured first draft.
Cobl connects with tools like Salesforce, HubSpot, Dynamics 365, Pipedrive, and Zoho CRM to pull deal and content information into the workflow.
Key Features
- Context-aware proposal drafting: Cobl uses CRM records, emails, notes, files, and company knowledge to create proposals based on the specific deal rather than generic templates.
- Brand and style consistency: Cobl’s Style Extractor applies your colors, fonts, tone, and proposal structure so documents remain on-brand across team members.
- Export and sharing capabilities: You can export finished proposals to PDF, Word, or PowerPoint, or share them with prospects through a live web link.
- Customizable proposal templates: Teams can control the proposal structure and reuse their preferred sections, formats, and content.
Pricing
Cobl offers a free trial, while paid plans start at €59 (~$66.08) per month and include 1,500 credits.
3. Loopio
Score: 8.9/10
Loopio is an AI-powered RFP and questionnaire response platform that helps enterprise teams create accurate, compliant responses using approved company content.
It suits organizations that regularly respond to RFPs, RFIs, security questionnaires, DDQs, and complex sales proposals.
Key Features
- Centralized content library: The platform stores approved answers, credentials, and supporting documents in one searchable library, with categories, tags, review cycles, and freshness indicators to keep content current.
- AI-powered response drafting: Loopio generates tailored first drafts from approved library content, with citations and confidence scores.
- Reusable proposal templates: Teams can build templates for proposals, statements of work (SOWs), and other sales documents.
- Proposal automation: Dynamic templates automatically pull the most relevant content into each document.
Pricing
Loopio offers three custom pricing plans, including the Foundations tier for smaller, sales-led RFP teams and an Enterprise tier.
4. PandaDoc
Score: 8.7/10
PandaDoc is a proposal and document automation platform that helps sales teams create, send, track, approve, and e-sign proposals.
Its paid plans support CRM integrations, deal rooms, web forms, bulk send, and advanced workflow automation.
Key Features
- Drag-and-drop proposal editor: PandaDoc provides pre-built, fully customizable templates with text, multimedia, dynamic fields, pricing tables, and e-signature blocks so teams can build branded proposals.
- AI-assisted drafting: PandaDoc’s AI can generate first-draft executive summaries and scope language from a short deal brief, suggest relevant case studies, and help refine proposal copy.
- CRM auto-population: The platform extracts contact, company, deal, and pricing details from CRMs, including Salesforce, HubSpot, and Pipedrive.
- Interactive quoting and pricing tables: Reps can adjust quantities, line items, discounts, and taxes, with totals calculated automatically, while buyers can select optional packages or edit quantities before signing.
- Approvals, tracking, and e-signature: Teams can route proposals for approval, monitor recipient engagement, collect legally binding signatures, and manage documents.
Pricing
PandaDoc has a free plan with limited-feature access and three paid plans starting at $35 per seat per month.
5. Proposify
Score: 8.7/10
Proposify is a proposal software platform that helps sales teams create branded, interactive proposals, track prospect engagement, and manage the approval and sending process.
Higher plans add approval workflows, user permissions, CRM integrations, Zapier connections, custom fields, and workflow automation.
Key Features
- Drag-and-drop editor: Proposify combines AI-powered writing assistance with fully customizable proposal templates to help teams create templates, reusable sections, images, and branded layouts.
- Content library: It stores approved copy, case studies, pricing descriptions, and visuals for consistent reuse across proposals.
- Interactive quoting: Prospects can change product or service quantities and add optional extras directly within a proposal to customize their quote before accepting it.
- Engagement tracking and reporting: Proposify notifies users when prospects view a proposal and provides document-level analytics and exportable reports.
Pricing
Proposify offers three paid plans starting at $49 per user per month, including a 14-day free trial.
6. Qwilr
Score: 8.6/10
Qwilr is a proposal platform that turns sales proposals into interactive, mobile-friendly pages. It helps teams generate and refine proposal content and send proposals that clients can review, approve, and sign online.
Key Features
- AI-assisted proposal creation: Qwilr can use deal context from call transcripts and meeting notes to create proposal content.
- CRM-driven proposal creation: Sales reps can make proposals from CRM records and pre-fill prospect and deal details.
- Reusable brand and content system: Teams can build reusable templates and content blocks, apply brand styling automatically, and maintain consistency across proposals.
- Interactive web proposals: Create branded proposals as hosted web pages with embedded videos, case studies, calendars, ROI calculators, and clickable content blocks.
Pricing
Qwilr offers a 14-day free trial and three paid plans starting at $35 per user per month.
7. Dust
Score: 8.4/10
Dust is a collaborative AI platform for building custom agents that use company knowledge and connected business tools to complete work. Since Dust is a general-purpose AI agent platform, teams need to configure agents around their proposal process.
Key Features
- AI-powered proposal drafting: An AI agent can draft tailored proposals using company knowledge, instructions, approved sales materials, and connected data sources. The agent produces a first draft for the team to review, refine, and approve.
- Proposal context retrieval: Once connected to sources such as Google Drive, Notion, Slack, Salesforce, and HubSpot, the agent can search them for relevant client, product, and past-proposal information before drafting.
- Prospect research: Dust enables the AI agent to search and browse the web so it can review relevant pages and summarize external information to support proposal personalization.
- Conversation files: The AI agent can read uploaded conversation files, answer questions about them, extract information, analyze tabular data, and generate new files.
Pricing
Dust offers a free plan with 500 lifetime credits and two paid plans starting at €30 (~$33.6) per seat per month.
How to Choose the Best AI Proposal Generator for Your Team
The best AI proposal generator depends less on which tool has the most features and more on how well it fits the way your team already sells.
A lightweight template builder may be enough for occasional proposals, while teams handling complex deals, repeatable offerings, or RFP-style work usually benefit more from a platform that can use deal context and past winning content.
A proposal software platform such as PandaDoc, Proposify, or Qwilr makes a good choice if your priority is polished templates, interactive pricing, approvals, e-signature, and document tracking. These tools work well when the proposal is a core sales asset, and your team needs a controlled, repeatable way to create, review, and send client-facing documents.
However, for teams whose main issue is turning scattered deal information into a first draft, Hops, an AI-native platform, is a much stronger option. Instead of requiring you to build context manually, the platform:
- Works from the materials already connected to the deal
- Reuses proven content from past work
- Gives you the controls to review and refine the draft, and send a client-ready proposal
Try Hops and give your sales team a head start on every proposal.
Small hops. Big leap.
Every drafted follow-up, every synced table, every brief that writes itself is one small hop. Together they change how the team moves.
Try HopsFAQ
1. What is an AI proposal generator?
An AI proposal generator is a tool that creates business proposals from project briefs, client information, pricing details, and existing company documents. It can help draft executive summaries, define project scopes, personalize content, and speed up proposal preparation. Collaborative AI platforms like Hops take this further by helping teams coordinate research, documents, and proposal-related tasks in a shared workspace, with an AI teammate supporting the process from drafting to follow-up.
2. How much does AI proposal software cost?
AI proposal software ranges from free plans to paid plans that typically start at $30–$50 per user per month, while enterprise plans and platforms usually require a custom quote. Pricing depends on the features you need, your team size, and billing model. With Hops, you can start for free and pay only when you use up your initial credits.
3. What features should you look for in AI proposal software?
Look for accurate AI drafting, content personalization, pricing tables, collaboration tools, and integrations with your existing CRM and document tools.
4. Can AI agents automate the proposal creation process?
AI agents can help automate research, collect information from connected tools, draft proposal sections, and coordinate repeatable workflows. They can also check proposals against predefined requirements, identify missing information, and route drafts for review before they are sent to clients.
5. Can ChatGPT write business proposals?
Yes, it can. ChatGPT can draft business proposals from a brief, outline project scopes, explain pricing, and tailor messaging to potential clients. However, a proposal also involves steps like research and follow-ups. A collaborative workspace like Hops lets your team and its AI teammate handle them in one place, working from shared deal context.
Author
Hops Team