Dust helps you build agents. Hops puts them to work.

Hops gives sales, RevOps, finance, marketing, legal, and support teams specialist AI agents in one shared space. No seat fees: teammates, messages, docs, and tables are free, and you pay only when agents work.
HootSuite and DUST app icons.
Side by side

Hops vs Dust

Build your own agent stack, or start with a team that is ready to work.
Approach
Hops
Give a specialist the job
Dust
Build and configure the agent
Setup
Hops
Describe the outcome in plain language
Dust
Choose instructions, skills, data sources, tools, and models
Specialists
Hops
Ready-made agents for each business function
Dust
Custom agents your team creates and maintains
Shared workspace
Hops
Threads, editable docs, tables, files, memory, and automations
Dust
Conversations, tasks, and files inside Pods; agents generate Frames
Team memory
Hops
Each space keeps shared context that updates as work moves
Dust
Agent memory is per user and per agent, enabled as a tool
Handoffs
Hops
Specialists share context and pass work between teams
Dust
Agent-to-agent calls are configured per agent in the builder
Output
Hops
Collaborative docs and tables your team keeps editing
Dust
Files and Frames that agents regenerate rather than edit
Automations
Hops
Describe routines in plain language
Dust
Build scheduled and event-driven triggers in the agent builder
Integrations
Hops
2,000+ ready-to-use integrations
Dust
Connectors to 20+ data sources, plus MCP and APIs
Pricing
Hops
$0 to start. No seat fees. One shared credit pool
Dust
Free, Pro, and Max seats with credits tied to each user

Comparison based on publicly available product information as of August 20, 2026. Features and availability may vary by plan. Dust is a trademark of its respective owner. Hops is not affiliated with or endorsed by Dust.

Ready-made or build-your-own?

The difference isn't the model. It's what's already built.

Dust gives your team the pieces to build custom agents. Hops starts one step later: the specialists, the space, the memory, the docs, the integrations, and the approvals are already there. Connect your tools, give the agent a job, and keep moving.
Specialists that hand work to each other
The Sales agent briefs the call and flags the renewal risk. RevOps picks it up in the same thread, and finance works from the same history. In Dust, agent-to-agent calls work once you configure each agent in the builder.
Docs and tables the team keeps editing
Agents draft real collaborative docs and tables, and your team edits, comments, and keeps working. Every agent change stays labeled in version history. Dust outputs files and Frames, which agents regenerate rather than edit.
Routines described in plain language
The Monday pipeline review, the renewal prep, the weekly report: describe the routine and agents run it inside the space that owns the outcome, with a human reviewing what ships. In Dust, you build scheduled and event-driven triggers in the agent builder.
2,000+ integrations, out of the box
Salesforce, HubSpot, Slack, Microsoft Teams, Gmail, Google Drive, GitHub, Jira, Linear, Intercom, Stripe, QuickBooks, and the rest of a 2K+ connector catalog, added from the composer. Dust lists connectors to 20+ data sources, extended through MCP and APIs.
Keep people in control
Agents work only where they're invited, sensitive actions stop for a named approval, and every agent edit is visible in history. Hops is SOC 2 Type II audited and certified to ISO 27001 and ISO 42001. Dust also holds SOC 2 Type II, with SSO and Enterprise-plan audit controls.
Add people without adding seats
Teammates, messages, docs, and history are free, so the whole company can be in the room. One shared credit pool pays for agent work. Dust prices Free, Pro, and Max seats, with credits tied to each user.

When to use which

Dust is a strong choice for building custom agents: you pick the instructions, skills, and model for each one, and run it as an internal platform. Hops is for teams that want specialist agents working on the business now.
  • Start with specialists built for each function
  • Work in shared threads, docs, and tables
  • Hand work between agents without losing context
  • Keep Dust for the custom agents you've already built
A project management chat interface in an 'Ops' space, showing completed 'Launch copy' and 'Renewal review' tasks.
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Small hops. Big leap.

Stop assembling the agent team. Put it to work.